An example of convergence of
industries and their different technologies would be the partnership of Good
Morning America (ABC News) with Yahoo! News. Good Morning America operates as a
television program distributing news to viewers. Yahoo! operates as an online
media source that distributes news on the web. These two industries came together to
share content in two different platforms:
http://abcnews.go.com/US/abc-news-yahoo-news-announce-online-alliance/story?id=14650998
and http://gma.yahoo.com/. In importance, these are two different
industries with two forms of technologies partnering to distribute news to consumers.
A similar example of convergence is
exemplified in the textbook, Convergent
Journalism: An Introduction by Stephen Quinn, “ He said his company had acquired
companies such as the Discovery Channel to allow Times journalists to tell stories in print, online, and on
television. (Quinn, 10). “ This example is similar to the example I gave because
it consists of two different industries with two different platforms to come
together and partner and share news distribution. Last, Good
Morning America and Yahoo! are two different industries that have partnered to
share news and to distribute news through television broadcasts and online
media.
An example of a multimedia
journalism would be recent graduate from California State University,
Northridge Liberty Zabala. She is a
multimedia reporter at KCOY Central Coast News in Santa Maria, California who
has to produce, shoot, and write her own news packages on a daily basis. She
has to produce her story idea then go out and shoot the story. She also has to
then go live from her story site which somehow she is able to do by herself.
After her live portion is shot she has to go back to the station and write up
her story for the stations website. For instance, here is a story that she
reported for television viewers and later for web consumers: http://www.kcoy.com/story/19422800/santa-maria-and-lompoc-sales-tax-revenue-up.
She is what the textbook describes as, “…backpack
journalism. (Quinn,6) and “ This takes place at the reporting level and is
Gordon’s term for situations where media companies require reporters to have
multiple skills. (2003, p. 69 / Quinn, 6).” Here Liberty is considered a
multimedia journalist who is in charge of her story’s production from idea to
live broadcast and also has to distribute the news on the stations website for
other purposes of consumption. This is an example of multimedia journaism because of the different platforms being used by Liberty as a multimedia journalist.- Rosetta Ragusa
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ReplyDeleteI also wanted to add that Liberty's station is an example of multimedia journalism in action. Her station partners with another FOX station in Salinas, California. They both share information and rely on each other on a day to day basis. This is the cooperation of multimedia journalism in action.
ReplyDeleteYes, GMA and Yahoo! News working together and sharing content is a terrific example of media convergence. And your description of Liberty's reporting position certainly illustrates the demands placed on many journalists today. She must work very hard! (And thanks for adding the info about LIberty's partnership with Fox...interesting.)
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