Media Convergence
Media convergence is
defined as the production and reporting of news across two or more different
types of media simultaneously. One news station that is an example of this is
E! Entertainment. As a fashion student, I am very interested in the fashion and
celebrity world and therefore like to stay informed with what is going on
within these industries. E!
Entertainment is a station that allows me to stay up-to-date not only through
their daily television show, E! News, but also through their online website,
mobile apps and social media including Facebook and Twitter. E! Online features
print stories about topics they discuss on their daily show. The website also
links to their social media outlets, Facebook and Twitter. Facebook and Twitter
allow followers to get instant news updates through their mobile devices and
computers. Their website, Twitter
and Facebook also allow for feedback and interaction with the viewers.
Currently on E! they are
following New York’s Fashion Week. Not only are they reporting about it on
their daily show, they are also posting similar videos and articles on E!
Online, along with Fashion Week photos and short updates on Facebook and
Twitter.
Overall, followers of E!
are able to consume the same news via television, website and social media.
With the junction of all of these forms of technology and tools to distribute
the news, people are able to consume media just about anywhere at anytime.
Multimedia Journalism
Multimedia journalism
utilizes all types of media to tell a story. One great example of this is
ESPN.com. Tonight, one of their headlining stories is about NFL quarterback,
Peyton Manning. The article is titled “Peyton Manning throws 400th
career TD, wins in Broncos debut,” and talks
about Manning’s performance in today’s game. The story not only features a
print article, but also a video, photos and a comment box for readers to
comment on the story. Because it is NFL season, this story was considered
a major headline and therefore using print along with multiple mediums was
appropriate. The article was used to tell the main
facts of the story, along with show stats of the player. The photos were used
to illustrate the story and put a face to the people being written about. The
video allowed viewers to visually see parts of the game, along with view
interviews of the players. Using these multiple mediums to tell a single story
not only adds to the overall story, but also allows readers to see a story from
different angles.
Danielle Janowicz
The ESPN example that you cite definitely illustrates a news organization using multimedia storytelling techniques. But your convergence example also sounds like multimedia to me. If E! partners with another media organization or shares content with another website/publication, that would be convergence. See the distinction?
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