Thursday, September 6, 2012

Media Convergence and Multimedia Journalism

Example of Media Convergence:

            According to Jenkins (200:93), media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences; it’s not an end state. We are entering an era where media will be everywhere, and we will use all kinds of media in relation to one another.
            An example I came across would be an Okalahoma City Newspaper. The Daily Oklahoman and local television station and CBS affiliate KWTV decided to become partners and create a website. Basically, they partnered up and updated the existing website of The Daily Oklahoman ( and added video content to go along with the already printed pieces. Along with advertising efforts its revenues increased as well as their audiences since they converged together. Since they converged it has been reported that averages 50,000 more hits per day than the previous separate websites. The webpage also has a link to the as well on the top of the page so readers can go directly to their site of need be. 

Example of Multimedia Journalism:

            Multimedia journalism can be defined as the practice of gathering news and reporting it across multiple platforms. The internet has created opportunities for news coverage to be available any time of the day.
            Having news on the internet creates the opportunity for readers to interact and contribute with one another. Not only can readers interact with each other but, the internet offers the most immediate form of updating a story than any other medium. Besides just having the text of the story, the internet also offers the options of adding pictures and video to the story as seen in the link below. Having the availability to update the story at any time of the day, have readers interact and contribute to the story, the option of adding video and or pictures to enhance the text makes it that much easier for readers to get the most up to date and thorough news possible and gives the news more depth with their coverage in creative ways. 


1 comment:

  1. The OK media outlets sharing content definitely illustrates the convergence trend. And the piece posted to the KTLA website is also a good example of news organizations taking advantage of multiple platforms.