Example of Media Convergence:
According to Jenkins (200:93), media
convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences;
it’s not an end state. We are entering an era where media will be everywhere,
and we will use all kinds of media in relation to one another.
An
example I came across would be an Okalahoma City Newspaper. The Daily Oklahoman and local television
station and CBS affiliate KWTV decided to become partners and create a website.
Basically, they partnered up and updated the existing website of The Daily
Oklahoman (NewsOK.com) and added video content to go along with the already
printed pieces. Along with advertising efforts its revenues increased as well
as their audiences since they converged together. Since they converged it has
been reported that NewsOK.com averages 50,000 more hits per day than the
previous separate websites. The NewsOK.com webpage also has a link to the Oklahoman.com
as well on the top of the page so readers can go directly to their site of need
be.
Example
of Multimedia Journalism:
Multimedia journalism can be defined
as the practice of gathering news and reporting it across multiple platforms.
The internet has created opportunities for news coverage to be available any
time of the day.
Having news on the internet creates
the opportunity for readers to interact and contribute with one another. Not
only can readers interact with each other but, the internet offers the most
immediate form of updating a story than any other medium. Besides just having
the text of the story, the internet also offers the options of adding pictures
and video to the story as seen in the link below. Having the availability to
update the story at any time of the day, have readers interact and contribute
to the story, the option of adding video and or pictures to enhance the text
makes it that much easier for readers to get the most up to date and thorough
news possible and gives the news more depth with their coverage in creative
ways.
The OK media outlets sharing content definitely illustrates the convergence trend. And the piece posted to the KTLA website is also a good example of news organizations taking advantage of multiple platforms.
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