Wednesday, September 5, 2012

Media Convergence vs. Multimedia- Aaron Cordova

Media convergence is the growing trend of "producing and reporting news across two or more media simultaneously." This helps to broaden the reach of content to wider audiences more than traditional stand-alone media formats could accomplish. One example of this is the use of previously-produced news pieces, such as a televised newscast, and applying commentary on the story and quality of coverage. The "Philip DeFranco Show" on youtube ( is an example of this format done successfully. In it, a 25-year-old youtuber creates a daily news show that discusses the most significant news stories of the day by discussing and showcasing reports done by BBC, CNN, ABC and more well-known television, radio and print news outlets. In doing this, Philip attempts to strip the stories of any biases that the news source may have applied to them and deliver the basic facts of the story. This daily production reaches the tech savvy generation that relies heavily on internet content for news coverage. The channel has gained over two million subscribers and nearly one billion total views.

Multimedia, the practice of gathering news and reporting it across multiple media platforms, is exhibited by most major news companies for the purpose of competition and maintaining relevance in the digital age. One example of this is transformation of National Geographic. Initially a magazine publication, Nat Geo branched off to include a TV channel in 1964. It now encompasses a website ( that displays video content, articles, photo galleries, interactive quizzes, blogs, apps and more.  These different platforms of information have helped the company to evolve and serve wider audiences over the years. The vast array of content that Nat Geo delivers is what makes the company world-renowned and is made possible by multimedia formats.

1 comment:

  1. Nice examples. Your first example illustrates the use of "mashups," taking existing content and creating something entirely new with it.