Thursday, September 6, 2012

Multimedia Journalism / Media Convergence

Using multimedia is a way to connect the same story using many different means of attaining it. An example of Multimedia Journalism can be seen in media outlets such as Fox Sports. ( Fox Sports has many different platforms such as television, Internet and radio. This enables its audience to switch between watching story/game coverage on their television, Internet or radio broadcast while still getting the same initial story. Fox Sports uses this to its advantage to reach their audience wherever they may be. Whether watching the game unfold on television, or streaming it live through a cellular phone or tablet, even to listening to coverage in the car. Not only can its audience get coverage of news in sports, but they may also get the story in Spanish if that is their preference. Fox Sports also has Television channels devoted to primarily college sports. Their online site enables its audience to watch videos as well as the ability to track their fantasy teams.

Media Convergence however, can be seen in sites such as AOL ( AOL utilizes other sites such as the Huffington Post, Engadget, MapQuest, Stylelist and Moviefone, just to name a few. Huffington Post ( also utilizes many news sources in affiliation with their website. Media Convergence is another way for people to engage and contribute to the news presented to them. It is a way to be interactive with the news. An individual can see a tweet from the Associated Press and click a link to their website. If there is a video accompanying the story, that link can be clicked which leads to a You Tube page.  The ink on the You Tube page can then be shared via E-mail, Twitter, Facebook, etc. All in all, these various media outlets rely on one another to keep their audience interested and in touch with what is going on in the world around them.

1 comment:

  1. Sounds like AOL is capitalizing on multiple aspects of media convergence. And while Fox sports might create multimedia journalism, I was looking for a specific example and a link to that story (i.e. coverage of the Giants v. Eagles on Monday that featured a video and interactive graphic....)