Monday, September 10, 2012

Media Convergence vs. Multimedia Journalism

Media Convergence

Media convergence is defined as the production and reporting of news across two or more different types of media simultaneously. One news station that is an example of this is E! Entertainment. As a fashion student, I am very interested in the fashion and celebrity world and therefore like to stay informed with what is going on within these industries.  E! Entertainment is a station that allows me to stay up-to-date not only through their daily television show, E! News, but also through their online website, mobile apps and social media including Facebook and Twitter. E! Online features print stories about topics they discuss on their daily show. The website also links to their social media outlets, Facebook and Twitter. Facebook and Twitter allow followers to get instant news updates through their mobile devices and computers.  Their website, Twitter and Facebook also allow for feedback and interaction with the viewers.

Currently on E! they are following New York’s Fashion Week. Not only are they reporting about it on their daily show, they are also posting similar videos and articles on E! Online, along with Fashion Week photos and short updates on Facebook and Twitter.

Overall, followers of E! are able to consume the same news via television, website and social media. With the junction of all of these forms of technology and tools to distribute the news, people are able to consume media just about anywhere at anytime.

Multimedia Journalism

Multimedia journalism utilizes all types of media to tell a story. One great example of this is Tonight, one of their headlining stories is about NFL quarterback, Peyton Manning. The article is titled “Peyton Manning throws 400th career TD, wins in Broncos debut,” and talks about Manning’s performance in today’s game. The story not only features a print article, but also a video, photos and a comment box for readers to comment on the story. Because it is NFL season, this story was considered a major headline and therefore using print along with multiple mediums was appropriate. The article was used to tell the main facts of the story, along with show stats of the player. The photos were used to illustrate the story and put a face to the people being written about. The video allowed viewers to visually see parts of the game, along with view interviews of the players. Using these multiple mediums to tell a single story not only adds to the overall story, but also allows readers to see a story from different angles.

 Danielle Janowicz

1 comment:

  1. The ESPN example that you cite definitely illustrates a news organization using multimedia storytelling techniques. But your convergence example also sounds like multimedia to me. If E! partners with another media organization or shares content with another website/publication, that would be convergence. See the distinction?